Overview
ABEC Regen is a proudly South African company and a returning client. In partnership with a European technology provider, they’ve introduced advanced battery regeneration technology to the local market. Their mission is to extend the lifespan of industrial batteries—helping businesses reduce costs, minimise waste, and lower their carbon footprint.
The Challenge
ABEC Regen approached me to create the logo and visual identity for their new brand. They wanted to position themselves within the sustainable and green energy sector, with a look that communicates both innovation and modernity.
The Process
We began with my signature branding process: starting with a discovery call to define the brand’s vision, followed by a curated mood board to explore visual preferences. I then presented three logo concepts and after a collaborative review, we combined the chosen design direction with a colour palette from another option. The final logo brought together fresh greens and blues to reflect both environmental responsibility and technological innovation.
The Solution
ABEC Regen received a comprehensive brand package including a print- and web-ready logo, a brand book, and a full website design. I partnered with a developer to bring the site to life on WordPress and created launch-ready marketing collateral. I'm proud to have contributed to the successful launch of this forward-thinking South African business.
Ready to get started?
Tell me about your project, and let’s see how we can work together.