Overview
In 2024, Advanced Infrastructure made a bold move by parting ways with their parent company, Dimension Data. With a new leadership team in place, they needed a fresh visual identity to confidently reintroduce themselves to their existing client base and 200+ staff members.
The Challenge
As a proudly South African company with over 40 years of experience in IT infrastructure solutions, Advanced Infrastructure needed a brand identity that felt professional, established, and positioned them as a leader in their industry. The challenge was to create a modern brand that respected their legacy while signalling a new chapter.
The Process
We kicked off the project with three in-depth brand discovery sessions. These collaborative workshops helped the client clarify their vision, values, and the direction they wanted the brand to take.
Based on these insights, I developed moodboards to align our creative direction. From there, I designed and presented three logo concepts, each shown in real-world applications to help the client visualise their potential.
Once a final concept was chosen, we began rolling out the brand across various touchpoints including a new website.
The Solution
The result was a modern, thoughtfully designed logo, supported by a comprehensive brand book and a suite of marketing collateral—everything the client needed for a successful brand launch.
I continue to support Advanced Infrastructure with ongoing branding tasks, helping to maintain consistency and strength across all their communications.
Ready to get started?
Tell me about your project, and let’s see how we can work together.