Advanced Infrastructure
Branding
OVERVIEW
Client
In 2024, Advanced Infrastructure made a bold move by parting ways with their parent company, Dimension Data. With a new leadership team in place, they needed a fresh visual identity to confidently reintroduce themselves to their existing client base and 200+ staff members.
The Challenge
As a proudly South African company with over 40 years of experience in IT infrastructure solutions, Advanced Infrastructure needed a brand identity that felt professional, established, and positioned them as a leader in their industry. The challenge was to create a modern brand that respected their legacy while signalling a new chapter.
The Process
We kicked off the project with three in-depth brand discovery sessions. These collaborative workshops helped the client clarify their vision, values, and the direction they wanted the brand to take.
Based on these insights, I developed moodboards to align our creative direction. From there, I designed and presented three logo concepts, each shown in real-world applications to help the client visualise their potential.
Once a final concept was chosen, we began rolling out the brand across various touchpoints including a new website.
The Solution
The result was a modern, thoughtfully designed logo, supported by a comprehensive brand book and a suite of marketing collateral—everything the client needed for a successful brand launch.
I continue to support Advanced Infrastructure with ongoing branding tasks, helping to maintain consistency and strength across all their communications.